Rauw Alejandro

Despacito from Puerto Rican singer Luis Fonsi Luis Fonsi, who is a Puerto Rican singer Daddy Yankee became the song most streamed within less than six months. In 2017, the song Despacito, which combines reggaeton with pop music was not only a way to bring new interest to reggaeton but also sparked interest in Latin music. Billboard's Top 100 featured two songs in Spanish predominantly, as well as four songs in the year 2016. The Despacito album reached its peak success in 2017 19 songs mostly in Spanish were in the top 100. This number rose to 41 by 2020. After Justin Bieber released his bilingual remix of Despacito in the year 2017, popular artists began to collaborate with reggaeton artists. Drake and Bad Bunny worked together on MIA (2018) and Madonna teamed up with Maluma on Medellin, 2019 As early as the year 2020, some musicians from reggaeton felt dissatisfied with the direction the genre was heading towards mainstream. Rauw Alajandro is a part of a new generation of musicians who are determined to shift the course. The incorporation of elements from electronic dance music, and different styles was an accepted procedure.